Improving web portal can be a daunting task, but luckily I managed to do it in one day. Now, I feel that I have learnt how to do it and that is why I am going to share my experience with you.
What is a web portal? Simply put, a web portal is a cloud-based platform that offers a common access point to employees, customers and suppliers. You can use a web portal to provide your user with personalized information such as training of employees, security guides or a customer profile. A web portal can also be used to increase information sharing and to enhance connections between staff, customers and suppliers.
An online business portal will replicate your company’s look and feel and give you more control over the everyday processes of your business. Whether you are looking for a web portal on a desktop or mobile, like a smartphone or a tablet, you can easily and quickly access it.
Does my business need a web portal?
There are several reasons why an SME is looking to develop the web portal. It is possible to activate the process of developing and delivering an online business platform from a single’ pain’ or’ flashpoint ‘ felt by the company.
Typically, multi-location teams and offices are the main drivers or you need to improve communication and connectivity between the organizations and providers of information. These can, of course, vary according to the complexity and function of an organisation.
Evaluate your objectives and understand your areas of interest.
Deciding the focus of your company is very important. How are you going to build the business portal? Would it possibly be? Will it be used as an entertainment hub, regional and personal? Finding responses to such questions and evaluating your objectives makes it as easy as a piece of cake to develop your business portals.
If the business niche was successful, should you look for and study the scope of market research? This enables you to clarify the scope of your business and ask some questions before you open your cheque book. Some key issues are-do you have effective portal starting resources? Is it necessary to use the existing website, salespeople and customers to generate extra income? Do you have enough time and technical expertise to do it?
Identify your clients and their needs.
It’s also very important to know the needs of your clients or to explain your goals. Many business owners have a poor understanding of what a website is meant to be, who will be the target customers, what types of services are delivered? Knowing your target audiences and their needs are essential.
If you visit your website, the services you offer will meet customers ‘ needs. If you can tailor your web portal according to consumer preferences, they’ll love it. To do so, the only thing that can help you with that is Big Data Analysis. Therefore, make sure that for no other reason you do not ignore the “data analysis” task.
To create your web portal, choose web technology.
Currently, blogs, web portals, and web applications are combined with a wide variety of web programming technologies. Some web technologies are proprietary and some are open source platforms. Business organizations are giving preference because of certain security concerns, while the majority of businesses choose to use open source.
These technologies and tools are chosen depending on the nature of your website and content management requirements. PHP open source frameworks such as WordPress, Drupal and Joomla are prominent web-based CMSs. WordPress covers 50% of the websites, Drupal 18% and Joomla 7%.
Don’t go to the look–just go to the feel.
Web portal design today is all about the overall improvement of UX. Your portal looks good, although your revenue will be affected in the long run if access to web portability and extensive web portability increase bugs among customers. It is therefore recommended that you concentrate on UX more than you look at.
Work hard to improve your website’s page load speed, trust me it’ll work. You can also find plenty of various accessible hosting services for this. For example, working with WordPress is a big, flexible and scalable choice, but other solutions can be tailored to fit the website’s requirements.
Consider Future Growth
If you want to grow your company rapidly, think carefully before selecting any platform specifically targeting very small sites. Platforms such as Squarespace and Wix will work great for organizations that want to stay very limited and use only a couple of functions. But transferring all of your site content to a new host can be a pain if you ever outgrow them.
Also, it is important to upload and install the website software as directed by the script to ensure the future growth of your website. For this reason, the developer must be well aware of MySQL, as web portals are typically based on databases.
Consider the scale of the project, and look for samples
Take a look at their other work once you have some names to consider; after that don’t be afraid to ask for references. It improves your website’s presence in the market. Also, even if you have found some sites that you like, they may not have many elements that would be relevant to your website project.
For this, a project size together with actual design elements must be taken into account. If your project is small and simple you do not need to choose a popular website designer.
Managing Finance Effectively
During the development of any web portal for a company, it is better to know the overall development and design costs. When determining development costs, the use of technology is critical. Hence, you must master the art of using technology to make the right decisions. For example-an open-source technology can be used to develop a web portal to reduce the financial burden for start-ups to gain the financial edge over their competitors.
Instead of spending hard-earned cash, shaping planned coalitions with some other websites. You can market your website on your portal. These steps really would help achieve sustainable project development.
The final thing: market your web portal
To increase productivity over time, promote your site on the internet as much as possible by content marketing, Google Adwords, social media and using other SEO strategies or resources. It’s a time-consuming process, though, but if done in the right way it will certainly yield a lot of benefits. An effective or appropriate SEO strategy to reach you everywhere in this digital world is required for this. The best SEO strategy will help generate tremendous traffic and boost many customers on your website.
I’m currently working as Content Manager with WebWorld Experts India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have the keen interest in Joomla Designer India, Web Development, Website Design, Graphic Design, Web Application Development technology, etc.