One thing that top reputation management companies believe in is the right to be forgotten. Sadly, this is not a thing in North America or many parts of the world for that matter. It has only come to light since Brittan has passed this law. We feel that it is high time to be employed all over the world. Since Google stands on their throne of wanting things to be relevant for the search going on at the moment the search button is clicked, we think they need to lead this charge. However, it will delete a lot of work that they try so hard to do.