Video has now become a staple content in more than 81% of businesses’ marketing strategy. More and more internet users are hooked to YouTube and different other social media platforms to enjoy different videos. So it comes as no surprise if online video consumption doubles each year.
In such a case, marketers also increasingly appreciate the importance of video content. However, as more businesses tap into the video marketing bandwagon, there’s no disputing that the competition is only getting fiercer. Crafting an engaging, compelling video is a unique way to step ahead of your competitors— and to do that, you need the best tools you can find and use.
Here are six video marketing tools you better use in 2019 to leverage your video marketing campaign and reap the benefits you deserve:
#1. Final Cut Pro X
An excellent video editing allows you to make a good impression of the viewers. In this matter, Final Cut Pro X is a tool that’s worth to use for your 2020’s video marketing campaign. The features include filters, motion graphics, special effects, 360° VR editing, and more.
One of the best features of this tool is the Magnetic Timeline, where you can move and trim clips without disrupting the rest of the video. Also, its customizable arrangement and color-coding make the identification of content easy and efficient. This tool provides novices to professionals with the essential tools they require for avant-garde video editing.
The popularity of animated explainer videos in the digital marketing landscape makes animated videos rise above the clutter. One of the best tools to create your own animated video is Powtoon. It provides you with an easy-to-use interface, so even if you’ve never designed an animated video before, you can quickly adapt to the features.
Powtoon has a lot of delightful design templates, scenes, characters, props that you can use for a presentation, animation, or video entertainment. It also offers you an audio library you can use to add the track for your animated video. What’s more exciting is that it allows you to upload your own images, music, even voice-over to create an amazing video in no time.
Music or sound effects allow you to give a certain vibe or personality to your video. By all means, it helps you to enhance the video quality. To help you with that, you can use Storyblocks to explore tons of music and sound effects that are relevant to your video content.
This tool provides you with all the sounds you may need in your video production. It provides you with a vast audio library with an unlimited supply of music, sound effects, and even loops to fit your needs. The best thing about this tool is that all the audio that you use is royalty-free, meaning that you can use the audio that you’ve purchased forever without worrying about any copyright licensing issues.
The first thing that your audiences will see before they watch your video is the thumbnail. That’s why you need to create a catchy thumbnail to attract more viewers and make them click on your video. In this case, Canva can help you to do it.
It provides you with hundreds of design templates where you can quickly redesign or repurpose it by changing the color, design, fonts, image, etc. With more than 400 templates ready to use, there are more options to find the most relevant ones for your video content. Also, the smooth drag-and-drop interface allows you to customize your thumbnail to the tune of instant virality quickly.
After you create your video for the marketing campaign, the next essential task is to host it. Wistia is an excellent tool you can rely on in this matter. With this tool, you can embed and share your video effortlessly and keep track of the performance with the analytics feature.
More than video hosting, Wistia also provides unique, out-of-this-world tools such as call-to-action customization, email marketing capabilities, video SEO to increase your website traffic, and more. Another feature they offer is they let you maintain content ownership and control so you can make the best of your video marketing efforts.
If you’re looking for a more comfortable, nonchalant way to create a video for your marketing campaign, you should try exploring Videoshop. This tool is designed for mobile devices so you can create and share your video effortlessly, even when you’re on-the-go.
This is an excellent tool for creating more personal video content to engage your audience within minutes. It gives you tons of useful editing tools like filters and video effects, voice-overs, slow motion, crop, splice, trim clips, overlays, and more– all in one mobile app. Once you’re done with editing, you can directly share it to your social network.
Now that more and more businesses jump into video marketing, you need to cut through the noise by creating unique, compelling video content. With the help of the right tools, you can leverage your video quality and create top-notch videos effortlessly. If your content is interesting, and the image quality is on-par, more audiences will get engaged in your brand. That’s how you find success in your video marketing efforts.